Ned Doyle, Mac Dane and Bill Bernbach founded their agency in New York in 1949.
Just Eat’s Ben Carter, KFC’s Jenny Packwood and Direct Line Group’s Piers Newson are also
Online advertising contributed a fifth of 2018 total revenue of CNY312.7bn ($46.7bn), which rose 32%.
The media giants have devised activations around popular TV shows as well as featuring sporting
Guests will be able to stream an episode of the show at the activation. Source:
Marketers are hiring editors and journalists to create branded content, not PR. Source: New feed
Clothing retailer halves ‘traditional’ spend on direct mail and TV. Source: New feed
Multiplatform activity targets the many British chicken shops that copy the KFC brand. Source: New
Source: New feed
To celebrate World Poetry Day (21 March), Campaign asked the industry to tell us about